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Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-outline-of-below-the-line-
Sampson, P. (1971a, May 19). The evaluation of below-the-line activity by ad hoc field research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research
Dobbenberg and Schild (1970a, September 01). Market research as an aid for premium buying policy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-as-an-aid-for-premium-buying-policy
Williams and Wolfe (1970a, September 01). The practical application of package-goods marketing to international travel. ANA - ESOMAR. Retrieved September 27, 2024, from
Riley and Seltzer (1970a, June 15). The differing promotional requirements of consultants, hospital doctors and GPs. ANA - ESOMAR. Retrieved September 27, 2024, from
Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion-french-
Irrmann, P. (1968a, June 15). Search for potential clients (French). ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/search-for-potential-clients-french-
Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion
Irrmann, P. (1968a, June 15). Search for potential clients. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/search-for-potential-clients