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Richards and Friedman (2006a, February 27). The quest for the ultimate touchpoint. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-quest-for-the-ultimate-touchpoint
DeLamar, Galvin, Novack and Halling (2005a, November 13). Applications of motivation research in technology markets. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/applications-of-motivation-research-in-technology-markets
Moyano and Berrios (2005a, June 23). Dealing with commercial avoidance. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/dealing-with-commercial-avoidance
Uyenco and Mueller-Lust (2005a, June 21). Product integration: The gold behind the American Music Awards. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/product-integration-the-gold-behind-the-american-music-awards
Gugel, Wolf and Wishart (2005a, June 21). Retailers as media destinations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/retailers-as-media-destinations
Zack and Kaplan (2005a, June 21). Viewer response to branded integration. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/viewer-response-to-branded-integration
Street, Husak, Dilworth and Lai (2005a, June 21). Putting products in the program. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/putting-products-in-the-program
Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality
Florès, L. (2005a, June 20). Beyond online advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-online-advertising