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Gugel, Wolf and Wishart (2005a, June 21). Retailers as media destinations. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/retailers-as-media-destinations
Zack and Kaplan (2005a, June 21). Viewer response to branded integration. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/viewer-response-to-branded-integration
Street, Husak, Dilworth and Lai (2005a, June 21). Putting products in the program. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/putting-products-in-the-program
Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality
Florès, L. (2005a, June 20). Beyond online advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/beyond-online-advertising
Kaplan and Zarrilli (2005a, May 15). The role of fragrance in the brand personality of consumer products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-role-of-fragrance-in-the-brand-personality-of-consumer-products
Haugland and Tjostheim (2005a, April 19). What do you plan to buy in the store today? . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-do-you-plan-to-buy-in-the-store-today-
Treiber, B. (2005a, April 19). Cherry-pickers and store switchers. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cherry-pickers-and-store-switchers
Hojo, Echegaray and Cordeiro (2005a, March 01). When market estimation goes astray. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/when-market-estimation-goes-astray