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Elganady, M. (1994a, January 01). Brand equity. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/brand-equity-4227
Munzinger, U. (1993a, September 01). The contribution of strategic market research to the development of successful brand and communication strategies. ANA - ESOMAR. Retrieved September 27, 2024, from
Saenz-Marrero and Jung (1993a, June 15). CS research as a basis for CS strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cs-research-as-a-basis-for-cs-strategy
Venard, B. (1993a, June 15). Sales performance improvement at point of sale. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/sales-performance-improvement-at-point-of-sale
Mulcahey, M. (1993a, June 15). Understanding the effects of recession on retail location strategy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/understanding-the-effects-of-recession-on-retail-location-strategy
Chapman, J. S. (1992a, June 15). Gaining a competitive edge. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/gaining-a-competitive-edge
Lemmens and Khoury (1992a, June 15). Assessing marketing opportunities- The benefits of integrating the qualitative and the quantitative. ANA - ESOMAR. Retrieved September 27, 2024, from
Brookes, R. (1992a, June 15). The changing process of innovation. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-changing-process-of-innovation
Danaher and Beed (1992a, June 15). Development of a rotation strategy for the New Zealand peoplemeter panel. ANA - ESOMAR. Retrieved September 27, 2024, from