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Lindon, D. (1965a, June 15). Cybernetic brand choice models. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/cybernetic-brand-choice-models
Agostini, J. M. (1965a, June 15). Are post-tests of print advertisements conducted on the right respondents. ANA - ESOMAR. Retrieved September 27, 2024, from
Webster, L. (1965a, June 15). Comparability in multi-country surveys. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/comparability-in-multi-country-surveys
de Felice, J. (1965a, June 15). Opinion and market research in France. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/opinion-and-market-research-in-france
Warner, B. (1965a, June 15). Operational research, market research and advertising. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/operational-research-market-research-and-advertising
Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-
Matricon, C. (1964a, June 15). A method of evaluating advertising penetration. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-method-of-evaluating-advertising-penetration
Des Royeries, A. (1964a, June 15). Methodological aspects of a survey by sounding carried out by Gaz de France. ANA - ESOMAR. Retrieved September 27, 2024, from
Rothman, J. (1963a, June 15). Formulation of an index of propensity to buy. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/formulation-of-an-index-of-propensity-to-buy