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Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development
Stork, J. J. (1966a, June 01). The opportunities and limitations of creative research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-opportunities-and-limitations-of-creative-research
Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products
Bos, H. L. (1965a, June 15). Integration of "industrial" and "consumer" marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/integration-of-industrial-and-consumer-marketing-research
König, Lakaschus and Lovell (1965a, June 15). The measurement of pupil dilation as a market research tool. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-measurement-of-pupil-dilation-as-a-market-research-tool
Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/red-herrings-in-advertising-research
Flögel, H. (1964a, June 15). Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it. ANA - ESOMAR. Retrieved September 27, 2024, from
B.V., E. (1963a, August 01). Studies in readership. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/studies-in-readership
Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/research-into-housewife-shopping-patterns-in-great-britain