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Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products
Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products (French). ANA - ESOMAR. Retrieved September 27, 2024, from
Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/test-marketing