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Prasad, S. (2014a, June 15). The fickle mistress. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-fickle-mistress-8267
Origlia, Martinez and Wlasak (2001a, October 28). Advanced research solutions as a key to innovation in design . ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/advanced-research-solutions-as-a-key-to-innovation-in-design--5778
Webb, N. L. (1983a, June 15). Reliability and sensitivity of research surveys. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/reliability-and-sensitivity-of-research-surveys
Clunies-Ross, C. W. (1966a, June 01). An over-all measurement of advertising effectiveness. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/an-over-all-measurement-of-advertising-effectiveness