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Research papers

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010
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Citation

Vieira et al. (2010a, April 20). Will Twitter change the way that market researchers communicate? . ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/will-twitter-change-the-way-that-market-researchers-communicate-


Research papers

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009
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Citation

Schillewaert, van den Berge and Verhaeghe (2009a, October 29). Getting answers without asking questions. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/getting-answers-without-asking-questions


Research papers

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer
Company: Kantar
October 29, 2009
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Citation

Ruoss, Smith and Breslauer (2009a, October 29). Social media trends around the world!. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/social-media-trends-around-the-world-