Resources Library by ANA

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Toshimitsu Sekii, Yohei Takeshita

Companies: Twitter, Kantar

November 2, 2020

Engagement on a tightrope (Spanish)

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation

Authors: Juan Chasan, Pablo Cibella, Orlando Riebman

Companies: StatMark Group, S.A.,

June 15, 2016

Domestic dudes

This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

June 15, 2016

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW

Authors: Layhour Sao, Rebecca L. Norris

Company: KANTAR TNS Malaysia

June 15, 2016

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?

Authors: Kevin Cowan, Lisa Edgar, David Bunker

June 15, 2014

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big

Author: Dave McCaughan

June 15, 2013