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Zhang and Chen (2017a, May 09). Optimizing customer experience. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/optimizing-customer-experience
Schmidt and Winkler (2016a, September 22). User experience: Testing in the digital age. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/user-experience-testing-in-the-digital-age
August, Danzy, Franz and Schiller (2015a, November 18). A funny thing happened on the way to our insights. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/a-funny-thing-happened-on-the-way-to-our-insights