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Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-facts-of-life
Bol and Speh (1986a, June 04). How retailers can profit from scanners. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/how-retailers-can-profit-from-scanners
Lin, L. Y. (1985a, June 15). Tangible and intangible reasons for new product failure. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/tangible-and-intangible-reasons-for-new-product-failure
Kelly, E. A. (1984a, June 15). A United States perspective on the status and future of international marketing research. ANA - ESOMAR. Retrieved September 27, 2024, from
Douglas, S. A. (1984a, June 15). What is missing in media planning?. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/what-is-missing-in-media-planning-
Olson, D. W. (1984a, June 15). Validation of copy: Testing measures based on in-market performance. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/validation-of-copy-testing-measures-based-on-in-market-performance
Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved September 27, 2024, from
Kahan, H. (1981a, August 23). Profit from thinking!. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/profit-from-thinking-
MacNulty and Nelson (1981a, August 01). The use of societal scenarios for improved corporate planning. ANA - ESOMAR. Retrieved September 27, 2024, from
https://ana.esomar.org/documents/the-use-of-societal-scenarios-for-improved-corporate-planning