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Research papers

Public opinion migrants, brand migrants (Spanish)

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Alain Mizrahi, Juan Jose Calvo
June 15, 1999

Videos

Webinars

ESOMAR AGM 2021

The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.

Catalogue: Webinars 2021
Authors: Kristin Luck, Nikki Lavoie, Alain Mizrahi, Finn Raben, Marie-Agnès Mourot de Lathyle
Company: ESOMAR
August 4, 2021

Research papers

eCommerce: A necessity without a market?

A high rate of Internet penetration does not itself ensure the development of eCommerce. All companies dealing with this issue must commit themselves to understanding the principles underlying any possible commercial strategy on Internet. This study...

Catalogue: Latin America 2001
Author: Alain Mizrahi
May 1, 2001

Videos

Brazil at Home 2020

Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.What learnings can you expect from this session:- Myth vs....

Catalogue: ESOMAR TV: Brazil at Home 2020
Authors: Adriana Rocha, Alain Mizrahi, Alfonso Regalado, Gustavo Majerowicz, Alessandra Frisso, Cintia Corrales, Duilio Novaes
July 2, 2020

Research papers

Public opinion migrants, brand migrants

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Juan Jose Calvo, Alain Mizrahi
June 15, 1999