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Research papers

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012


Taking Tracker Analytics Online

What's in it for me?Learn how firms with multi-country trackers have combined online easy self-serve drag-&-drop tracker analytics with the speed of NEW Crunch Automation scripting for streamlined, almost instant data analysis and...

Catalogue: Webinars 2023
Authors: Matt Steele, Chris Jones
April 20, 2023