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Research papers

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012
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Citation

Jones, C. (2012a, November 08). Getting to know Wonder Woman. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/getting-to-know-wonder-woman


Webinars

Taking Tracker Analytics Online

What's in it for me?Learn how firms with multi-country trackers have combined online easy self-serve drag-&-drop tracker analytics with the speed of NEW Crunch Automation scripting for streamlined, almost instant data analysis and...

Catalogue: Webinars 2023
Authors: Matt Steele, Chris Jones
Company: Crunch.io
April 20, 2023
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Citation

Steele and Jones (2023a, April 20). Taking Tracker Analytics Online. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/taking-tracker-analytics-online