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Research papers

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation


Videos

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
November 19, 2024
×

Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation-12701