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Social insights for making sensitive connections

This work outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen & Learn, Macmillan used a social insights approach to finding,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jeremy Hollow, Peter Gerry
September 8, 2019
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Citation

Hollow and Gerry (2019a, September 08). Social insights for making sensitive connections. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections-10737