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Research papers

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Kristin Luck
Company: Decipher, Inc.
October 26, 2011
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Citation

Luck, K. (2011a, October 26). Digital matrimony. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/digital-matrimony


Research papers

Innovation culture and strategy

This paper provides practical strategies for fostering a culture of innovation throughout your entire organization, a culture that both stimulates and places a high value on creative thinking and teamwork.

Catalogue: Innovate 2006
Author: Kristin Luck
May 10, 2006
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Citation

Luck, K. (2006a, May 10). Innovation culture and strategy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/innovation-culture-and-strategy