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Research papers

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Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Month

January

Year

1947

Month

October

Year

2024

You searched for: "*"

Research papers

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024

Authors: Marta Bierca, Milena Morawiec

Companies: MindTheGap, WiseRabbit

September 23, 2024

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January

1947

October

2024

You searched for: "*"

Research papers

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024

Authors: Marta Bierca, Milena Morawiec

Companies: MindTheGap, WiseRabbit

September 23, 2024

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