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Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016

Research papers

Mind the GAP!

What divides exist in a developing country like India and how are researchers handling these divisions? India faces cultural and socio-economic barriers such as: generations (from boomer to zoomer); locations (urban, rural and everything in between);...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Pravin Shekar
September 15, 2010

Research papers

Blog mining

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers.An overview of the tools for data tracking /mining and the ways to...

Catalogue: Leisure 2006
Author: Pravin Shekar
October 8, 2006