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Videos

Measuring up

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...

Catalogue: Congress 2013: Think Big
Authors: Kristin Luck, Aaron Jue
Company: Decipher, Inc.
June 15, 2013

Research papers

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
September 26, 2013

Research papers

Best of both worlds?

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...

Catalogue: Congress 2013: Think Big
Authors: Pete Doe, Robert Smith
Company: Nielsen
September 26, 2013

Research papers

Speaking the language of research

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to...

Catalogue: Congress 2013: Think Big
Author: Nikki Lavoie
Company: Sky Consulting
September 26, 2013

Research papers

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research.SoundCloud has an abundance of rich ‘big data’. To gain a deeper understanding, they add context through a...

Catalogue: Congress 2013: Think Big
Authors: Rey Farhan, Nadines Guhlich, Alistair Hill
September 26, 2013

Videos

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
June 15, 2013