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Research papers
Empowering Innovation Through Disability Research
Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...
Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
Videos
Giving control of your history to participants
Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ãngeles RodrÃguez, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
Videos
Content-based research
The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019
Research papers
Giving control of your history to participants
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ãngeles RodrÃguez, Daniel Cárdenas, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
Videos
