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Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021

Videos

Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021

Videos

Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021

Videos

Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022