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Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021
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Citation

Miles, J. (2021a, August 12). Avoid content sins. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/avoid-content-sins
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Citation

Bretcha, J. (2023a, April 25). Closing of the conference. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/closing-of-the-conference-12065


Videos
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Citation

Poynter and Bretcha (2023a, May 26). ESOMAR Town Hall Meeting May 2023. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/esomar-town-hall-meeting-may-2023


Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


Videos
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Citation

Mizrahi, A. (2021a, October 25). Vision and Values Opening - Spanish. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/vision-and-values-opening---spanish


Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021
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Citation

Kraus and Hunter (2021a, September 15). Unlocking the Power of Secondary Data. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/unlocking-the-power-of-secondary-data


Videos
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Citation

Palacio, X. (2021a, October 25). The new Data Economy. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-new-data-economy
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Citation

Bretcha, J. (2023a, April 24). Opening of the Latin America Conference 2023. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/closing-session-of-the-latin-america-conference-2023


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-