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Research papers

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/permission-to-launch-9387


Videos

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
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Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem


Videos
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Citation

Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/taking-the-guesswork-out-of-a-successful-strategy-for-mcdonald-s-malaysia


Research papers

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
×

Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem-9368


Videos

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
×

Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/permission-to-launch


Videos

Leveraging the peer group support system

When conducting pen portrait studies, it is always a challenge to uncover the deep truth around our respondent's personality. In the spirit of getting rich and raw insights, we suggest to get to know the respondent through their peer group system - a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Lee Lee Wei, Nur Amalina Abdul Rashid
Company: Kantar
May 23, 2018
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Citation

Wei and Rashid (2018a, May 23). Leveraging the peer group support system . ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/leveraging-the-peer-group-support-system-


Videos

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 23, 2018
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Citation

Boonrod and Ketavan (2018a, May 23). The future is VOICE. ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/the-future-is-voice-9324


Videos

Machine learning evolving computer vision (Spanish)

How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mario Abarca, Gustavo Ramírez
Company: Kantar
May 14, 2018
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Citation

Abarca and Ramírez (2018a, May 14). Machine learning evolving computer vision (Spanish). ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/machine-learning-evolving-computer-vision-spanish-


Videos

Building iconic brands (Spanish)

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Sebastian Corzo, Federico Barallobre
Companies: AB InBev, Kantar
May 14, 2018
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Citation

Corzo and Barallobre (2018a, May 14). Building iconic brands (Spanish). ANA - ESOMAR. Retrieved September 08, 2026, from


https://ana.esomar.org/documents/building-iconic-brands-spanish-