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Research papers

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation


Research papers

Brand image and global corporate identity

This paper shows which similarities exist between consumers of the same type, even if these live in totally different countries e.g. Germany, France and in USA. The client's hypothesises about different brand images in various countries proved to be...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1986
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Citation

Wettig, H. (1986a, June 15). Brand image and global corporate identity. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/brand-image-and-global-corporate-identity


Research papers

Brand image and global corporate identity (German)

This paper shows which similarities exist between consumers of the same type, even if these live in totally different countries e.g. Germany, France and in USA. The client's hypothesises about different brand images in various countries proved to be...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1986
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Citation

Wettig, H. (1986a, June 15). Brand image and global corporate identity (German). ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/brand-image-and-global-corporate-identity-german-


Research papers

Advertising effect in dependence on effect factors in magazines (German)

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
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Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines-german-


Research papers

Advertising effect in dependence on effect factors in magazines

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
×

Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines