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Research papers

Finding gold in the desert

In Latin America, many traditional firms still envision and reach consumers from emergent populations as if they were newcomers to the traditional middle class. Nonetheless, our research on lifestyle segmentation, in Peru and later in Mexico, Chile,...

Catalogue: Congress 2013: Think Big
Authors: Percy Vigil Vidal, Rolando Arellano Bahamonde
Company: Arellano Investigación de Marketing
September 26, 2013
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Citation

Vidal and Bahamonde (2013a, September 26). Finding gold in the desert. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/finding-gold-in-the-desert