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Love and Hate

Polarisation is no longer confined to parliaments, protests, or election cycles with their heated ideological debates. It has moved into the everyday?shaping the clothes we wear, the products we buy, the media we consume, and the language we use?even...

Catalogue:
Author: Marta Bierca
Companies: WiseRabbit,
October 13, 2025
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Citation

Bierca, M. (2025a, October 13). Love and Hate. ANA - ESOMAR. Retrieved February 15, 2026, from


https://ana.esomar.org/documents/love-and-hate


Research papers

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024
Authors: Marta Bierca, Milena Morawiec
Companies: MindTheGap, WiseRabbit
September 23, 2024
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Citation

Bierca and Morawiec (2024a, September 23). She? He? They? . ANA - ESOMAR. Retrieved February 15, 2026, from


https://ana.esomar.org/documents/she-he-they-