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Research papers

Australia

The paper examines the three major Australian media, television, radio and print. The changes that have occurred over the ten years which are likely to affect survey technique and data application are considered as well as the resultant changes in...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Ian Muir
Company: McNair yellowSquares Pty Ltd
June 15, 1980

Research papers

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: David T. Bottomley
September 1, 1978

Research papers

Perceived risk (German)

The fact that only a minority of Austrian households hold securities and other long-term forms of saving can only in part be explained by a lack of ability to save. The risk perceived by the saver seems to be a further important reason why the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Günter Schweiger
August 28, 1977

Research papers

Perceived risk

The fact that only a minority of Austrian households hold securities and other long-term forms of saving can only in part be explained by a lack of ability to save. The risk perceived by the saver seems to be a further important reason why the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Günter Schweiger
August 28, 1977

Research papers

Are consumers changing Australian business practices?

Australian business has given serious attention to perceived consumer demands and dramatically increased its attention to problems of packaging, pollution and advertising. Market researchers are widening the scope of their work and altering their...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: David T. Bottomley
September 1, 1972

Research reports

Attitudes to emigration with a particular reference to Australia

This research was designed e.s a preliminary, exploratory examination of the attitudes towards emigration (with special reference to Australia ) held by UK adults. The main areas examined, within the limits imposed by the small scale of the research,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971