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Research papers

Psychological research on the consumer

Consumer research appears to me as a crossroads of disciplines in which we cannot favour either of the disciplines in question. Psychological research, then, is only a facet of research which acquires meaning and perspective in a wider context, as...

Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
August 1, 1966
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Citation

Alberoni, F. (1966a, August 01). Psychological research on the consumer. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/psychological-research-on-the-consumer


Videos

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall and Verhulst (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust


Webinars

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-


Videos

TRANSFORMATION and TRUST

TRANSFORMATION and TRUST  is presented as a programme trilogy with each episode featuring unique content across different time zones.If you cannot join live then you will automatically receive a link to watch the on-demand broadcast(s)...

Catalogue: Trust and Transformation
Author:
July 28, 2021
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Citation

(2021a, July 28). TRANSFORMATION and TRUST. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/transformation-and-trust


Webinars

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021
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Citation

Heron, R. (2021a, April 01). The 2021 global consumer: Spotlight on satisfaction and confidence. ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/the-2021-global-consumer-spotlight-on-satisfaction-and-confidence


Research reports

Qualitative research in Manchester and London on canned meat-pies

HP Sauce Ltd. is considering a relaunch into thecanned pie market with a range of products whichmay or may not include some of the current Smedley-HP range.The objectives of the research were to: 1. To establish the attitudes of consumers toall types...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 24, 1972
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Citation

, C. (1972a, October 24). Qualitative research in Manchester and London on canned meat-pies . ANA - ESOMAR. Retrieved August 16, 2022, from


https://ana.esomar.org/documents/qualitative-research-in-manchester-and-london-on-canned-meat-pies-