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Videos

One size doesn't fit all

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity.

Catalogue: Congress 2023
Authors: Celine Llanta, Marie Bruder
Company: British Broadcasting Corporation (BBC)
October 5, 2023
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Citation

Llanta and Bruder (2023a, October 05). One size doesn't fit all. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/one-size-doesn-t-fit-all-12224


Videos

Research for all (panel discussion)

Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to...

Catalogue: Insights Festival 2020
Authors: Nikki Lavoie, Babita Earle, Caroline Frankum, Daniel Jenkinson
September 15, 2020
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Citation

Lavoie, Earle, Frankum and Jenkinson (2020a, September 15). Research for all (panel discussion). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-for-all-panel-discussion-


Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018
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Citation

Torrado, U. (2018a, September 23). Thought leadership from win. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win


Videos

Advertising for equality (Spanish)

Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
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Citation

Aggiunti, I. (2018a, May 14). Advertising for equality (Spanish). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertising-for-equality-spanish-


Videos

ANA/AFE #SeeHer movement addresses unconscious bias in media

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a...

Catalogue: Congress 2017: Visionary
Authors: Gary Getto, Jim Bechtold, Joel Klein, Shelley Zalis
November 7, 2017
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Citation

Getto, Bechtold, Klein and Zalis (2017a, November 07). ANA/AFE #SeeHer movement addresses unconscious bias in media . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/ana-afe-seeher-movement-addresses-unconscious-bias-in-media-