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Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018
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Citation

Torrado, U. (2018a, September 23). Thought leadership from win. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win


Videos

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
June 15, 2015
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Citation

Mello and Escobedo (2015a, June 15). 21st century woman . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/21st-century-woman-