You searched for: "*"

The results has been filter on Tags containing Stereotyping.
ANA has found 13 results for you, in 371 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Beyond the rocking chair

At a recent conference in New York on the issue of age stereotypes, the spokesperson said: "Old people are ugly, decrepit, stupid, forgetful, toothless, sexless after sixty-five, ready to fall off the conveyor belt of life... this is the way the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Rena Bartos
June 15, 1981
×

Citation

Bartos , R. (1981a, June 15). Beyond the rocking chair. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/beyond-the-rocking-chair


Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
×

Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets


Research papers
×

Citation

van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/report-of-the-working-group-


Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objective” knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Louis Marton
August 1, 1975
×

Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/changing-the-brand-image