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Research papers
Using narrative analytics to win customer trust
What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...
Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Companies: Protagonist, LinkedIn
September 15, 2020
Research papers
Disrupting System 1 thinking: Better science for smarter marketing
Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...
Catalogue: Insights Festival 2020
Authors: Rich Timpone, Vinod Venkataraman, Tamara Ansons, Davide Baldo, Manuel Garcia-Garcia, Ornella Godard, Martin Schoeller, Colin Strong
Company: IPSOS
September 15, 2020
Research papers
Seed audiences: 'From not knowing you to tapping into millions like you'
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...
Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 15, 2020
Research papers
Building a bridge between UX and analysts
Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?
Catalogue: Fusion 2019
Author: Paula Herrera
Company: GetYourGuide
November 10, 2019
Research papers
Global insights transformation the high-tech way
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Robert Adams, Elizabeth P. Morgan
September 8, 2019
Research papers
System 3: Measuring the consumer's imagination
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019
Research papers
Test launch is the new black
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
Research papers
Giving control of your history to participants
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ãngeles RodrÃguez, Daniel Cárdenas, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
Research papers
