Resources Library by ANA

The evolution of the market researcher

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

The evolution of the market researcher (German)

This paper shows the development and the volume of market research in a "biogram". This type of graph is commonly used in evolutionary theory and visualises how long it took a species or a profession, for that matter to reach the present state...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

August 1, 1975

Where does quality in research begin?

The main premise put forth in this paper is that most problems related to research quality in fact come from within the profession. As a result, the research profession must accept total responsibility for research which is less than top quality. The...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: David Smith

Company: Molson Coors

August 1, 1975

Research for decisions

Marketing Models are not a substitute for the art of the marketing man but they are addressed to the same problem, i.e. they offer the facility for putting some (not all) of the elements in the mix together and then predicting the likely outcome. The...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: J. D. W. Stewart, Jacques Blanchard

September 1, 1974

Market research executives in Britain

This paper examines the market research profession in Britain from two view points: who we are at present and how we provide for the continuation of the species.

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: John A. Samuels, Peter Menneer

September 1, 1974

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Alan F.C. Leighton

May 1, 1974

Discussion opening on Mr. Leighton's paper

Roughton's comment on the paper "The shoemaker's children always have the poorest shoes" by A. Leighton.

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Geoffrey W. Roughton

May 1, 1974

Experience of a computer system for the quality control of interviewers

This paper describes a method of using the computer, as a stage of the checking process, to look for interviewers, who have cheated or deviated from the specified instructions. The method is simple and has often been recommended, but to our knowledge...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Authors: R. King, P. Trotman

Company: Nestlé

October 1, 1973

Interviewer guidance, supervision and control

Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Uwe Bliesch

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

October 1, 1973