Resources Library by ANA

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023

Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera

Companies: The Coca-Cola Company , Human8

April 25, 2023

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary

Authors: Begonia Fafian, Javier Quinones, Patricia Olivares

Companies: The Coca-Cola Company , Foster & Flow

September 23, 2022

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021

Authors: Clodagh Forde, Angad test Chowdhry

Companies: Quilt.AI, The Coca-Cola Company

October 13, 2021

We listen, We care

Catalogue: Trust and Transformation

Author: Rosaline Hester

Company: The Coca-Cola Company

July 30, 2021

Brands Connect: The changing role of the insights function and job description

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series

Authors: Michelle Gansle, Begonia Fafian

Companies: Mars Wrigley, The Coca-Cola Company

October 28, 2020

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival

Authors: Fabian Jalife, Tomas Gross

Companies: The Coca-Cola Company , BMC Strategic Innovation

October 19, 2020

Brands Connect: Is food a trend, a culture or a need?

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Luca Gentile

Companies: The Coca-Cola Company , Pastificio Rana

October 14, 2020

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Martyn Crook

Companies: The Coca-Cola Company , United Healthcare

October 2, 2020

Brands Connect: Q&A session

Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Estrella Lopez-Brea

Companies: The Coca-Cola Company , General Mills

September 17, 2020