You searched for: "*"

The results has been filter on Tags containing Artificial Intelligence.
ANA has found 218 results for you, in 718 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
×

Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape


Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
×

Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption


Videos
×

Citation

Garcia-Garcia, M. (2024a, April 24). Colorful Conversations on AI. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/colorful-conversations-on-ai


Videos
×

Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/ai-taskforce


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
×

Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
April 24, 2024
×

Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/synthetic-responses-revolution-12388


Videos
×

Citation

Palacio, X. (2024a, April 24). Takeaways: AI Breakout Session. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/takeaways-ai-breakout-session


Videos

Manuel Caro

Manuel Caro is a leading consultant in the exponential transformation of companies with more than 29 years of experience in marketing and digital business. A Systems Engineer from the Universidad de los Andes in Bogota, he has led more than 650...

Catalogue: Latin America 2024
Author: Manuel Caro
Company: MDE Consulting Group
April 24, 2024
×

Citation

Caro, M. (2024a, April 24). Manuel Caro . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/manuel-caro-


Research papers

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
Company: LivePanel
April 24, 2024
×

Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/synthetic-responses-revolution