Resources Library by ANA

The European up-scale consumers...Ready to use the services of foreign banks

The opening of the European market in 1992 induces a lot of companies to wonder about the opportunities it would imply for them. Yet, in the assumption that these opportunities actually exist, they would be really available not only for them but also...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Geneviève van Kesteren, Jacques Maringe

June 15, 1988

A model to forecast the demand for a new telephone service

This paper describes a large-scale investment in a new business telephone exchange service, called Centrex, under consideration by British Telecom pic in the UK, and the work undertaken to forecast the effect of introducing the product.

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Peter Shewey, Mick Roberts, Paul Mullen

October 26, 1987

New directions for innovation in products and services

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Alain de Vulpian

Company: RISC S.A.

June 15, 1984

New directions for innovation in products and services (French)

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Alain de Vulpian

Company: RISC S.A.

June 15, 1984

Videotex: A new means of service and communication (French)

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Anne Pugnet

June 15, 1983

Train offering in long-distance passenger traffic of Finnish state railways in 1987

On the basis of the survey results discussed and the passenger flow prognoses, the team has designed the timetables for the intercity passenger trains 1987. The planning was preceded by a definition of the future four intercity train types: ordinary...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Ritva Temonen

June 15, 1983

Videotex: A new means of service and communication

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Anne Pugnet

June 15, 1983

Selling advice instead of services

In 1973 at Amro Bank started a program specifically aimed at our own customers informing them that like in a supermarket, we are delivering different (financial) services. They were invited to make use of several more services: a savings account next...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment

Author: Pol Schevernels

June 15, 1979

An alternative to transportation

The paper focuses upon the issues involved in travel/communication substitution, a topic given much greater prominence in recent years due to rapidly escalating costs of travel and energy shortages. The purpose of this paper is to present a general...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: K. L. McGown, P. I. Weintraus

August 28, 1977