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Research papers

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
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Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative-9405


Videos

Menstrual hygiene management study in DRC

This very important piece of research is something that could make a real difference to half the population.

Catalogue: Congress 2018
Author: Martin Kern
September 23, 2018
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Citation

Kern, M. (2018a, September 23). Menstrual hygiene management study in DRC. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/menstrual-hygiene-management-study-in-drc


Videos

Government regulation and election embargoes can threaten poll quality

Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.

Catalogue: Congress 2018
Author: Kathleen Frankovic
September 23, 2018
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Citation

Frankovic, K. (2018a, September 23). Government regulation and election embargoes can threaten poll quality. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/government-regulation-and-election-embargoes-can-threaten-poll-quality


Videos

Reducing child mortality

Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.

Catalogue: Congress 2018
Author: Sema Sgaier
September 23, 2018
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Citation

Sgaier, S. (2018a, September 23). Reducing child mortality. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/reducing-child-mortality


Videos

Empowering digital storytelling for good

This simple and impactful case study is set for making a tremendous difference across all NFPs globally.

Catalogue: Congress 2018
Authors: Justine Lukas, Rebecca Lim
September 23, 2018
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Citation

Lukas and Lim (2018a, September 23). Empowering digital storytelling for good. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/empowering-digital-storytelling-for-good


Videos

Data and politics

Keynote speech from Susan Morgan, Senior Program Officer, Open Society Foundation.

Catalogue: Congress 2018
Author: Susan Morgan
September 23, 2018
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Citation

Morgan, S. (2018a, September 23). Data and politics . ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/data-and-politics-


Videos

Paragon partnership with Save the Children UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The...

Catalogue: Congress 2017: Visionary
Author: Alexis Nestour
October 26, 2017
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Citation

Nestour, A. (2017a, October 26). Paragon partnership with Save the Children UK. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/paragon-partnership-with-save-the-children-uk


Videos

Using qualitative research to develop and understand the impact of media content in difficult contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...

Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017
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Citation

Whitehead, S. (2017a, October 26). Using qualitative research to develop and understand the impact of media content in difficult contexts. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/using-qualitative-research-to-develop-and-understand-the-impact-of-media-content-in-difficult-contexts


Videos

I am one in a million

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and...

Catalogue: Congress 2017: Visionary
Authors: Flora Somogyi, Georgina Day
October 26, 2017
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Citation

Somogyi and Day (2017a, October 26). I am one in a million. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/i-am-one-in-a-million