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Research papers

The mobile Internet revolution and its implications for research

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform. This paper illustrates with three case...

Catalogue: ESOMAR Net Effects 2001
Author: Jamies Cattell
February 11, 2001

Magazines

Research World (February 2000)

Hewlett-Packard’s award-winning advertising campaign shows a car breaking down and an onboard computer automatically rescheduling flights, updating hotel bookings, calling home, calling a breakdown truck and a relief hire-car- all in one...

Catalogue: Research World 2000
Author: ESOMAR B.V.
February 1, 2000

Research papers

Mobility of listening and audience measurement in Finland

This paper concerns a new approach to both radio audience behavior amt its measurement in Finland. Finland has earned a recent reputation as a front-runner of new communication technology yet radio listening in Finland is high (in terms of time...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Erja Ruohomaa, Juha Ourila
June 15, 1999

Research papers

Peoplemeters in non-telephone homes

In 1994 only 37% of households in Poland were equipped with a telephone. Surveys conducted before setting up a peoplemeter panel showed substantial differences between telephone and non-telephone bones in terms of their social structure, TV equipment...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Stanislaw Bebenek
June 15, 1998

Research papers

Birds of a feather phone together

The fast development of mobile telephony in many countries has surprised many forecasters. However based on the results presented here we believe that using a value-based approach could have reduced the gap between projections and market reality ...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Michael Bjorn, Michel Ladet
June 15, 1998

Research papers

Keeping up with the mobile telephone customer

The paper describes the progress of the mobile telephone market in the United Kingdom and the use of different research techniques employed to measure and develop this dynamic market sector. Using working examples the advantages and disadvantages of...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Colin Shaddick
June 15, 1996