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Research papers

Agitative market research as a guide in developing new products

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
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Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products


Research papers

Agitative market research as a guide in developing new products (German)

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
×

Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products-german-


Research papers

Market research and the regulated market

The realisation of the importance of the market and of market research is of relatively recent origin in the socialist Countries. The need had been shown even under the highly centralised system of a planned economy which relied mainly on 19 planning...

Catalogue: The European Marketing Research Review 1969
Author: Jeno Wilcek
August 1, 1969
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Citation

Wilcek, J. (1969a, August 01). Market research and the regulated market. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-research-and-the-regulated-market