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Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977
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Citation

Jerczynska, M. (1977a, February 02). Marketing information system as a form of integration of industry and distribution in planned socialistic economy. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/marketing-information-system-as-a-form-of-integration-of-industry-and-distribution-in-planned-socialistic-economy


Research papers

Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies

It is our aim to illustrate the goals of market investigations, seen from the viewpoint of possibilities for encouraging the continuous development of the Yugoslav economy.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: T. Karpati
September 1, 1972
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Citation

Karpati, T. (1972a, September 01). Market research as an accelerating factor in the transforming of the Yugoslav economic enterprises into market economies. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/market-research-as-an-accelerating-factor-in-the-transforming-of-the-yugoslav-economic-enterprises-into-market-economies


Research papers

A study of workers participation in self-government in Zagreb industry

Workers' management is a form of socialist democracy developed and practised in Yugoslavia. It is a system which enables all people employed in the economy to effectively run their enterprises. Workers' management should therefore be treated first of...

Catalogue: ESOMAR Congress 1968
Author: Fedor Rocco
June 15, 1968
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Citation

Rocco, F. (1968a, June 15). A study of workers participation in self-government in Zagreb industry. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/a-study-of-workers-participation-in-self-government-in-zagreb-industry


Research papers

Character of market research

The objective of this paper is to examine the character of market research in the CMEA countries by comparing it with those of the western market economy and Arab countries. The leading idea for the examination is that the planning system of a...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Uolevi Lehtinen
June 15, 1984
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Citation

Lehtinen, U. (1984a, June 15). Character of market research. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/character-of-market-research


Research papers

Choice of media in Eastern Europe

The paper covers five "planned economy" countries. While significant differences exist among these countries, the considerations that justify the investigation of the choice of media on a regional basis, apply to them equally. Due to the relatively...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Károly Ravasz
June 15, 1971
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Citation

Ravasz, K. (1971a, June 15). Choice of media in Eastern Europe. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/choice-of-media-in-eastern-europe


Research papers

Store location development studies in the Republic of Slovenia

This paper shows not only the development of the retail trade in Slovenia as a consequence of rapid urbanisation but also some methods of research work and their application to the field of the spatial distribution of retail establishments.

Catalogue: ESOMAR Congress 1968
Author: Lidija Podbregar-Vasle
June 15, 1968
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Citation

Podbregar-Vasle, L. (1968a, June 15). Store location development studies in the Republic of Slovenia. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/store-location-development-studies-in-the-republic-of-slovenia


Research papers

Distribution system and its functioning in socialist economy with special reference to Poland

After defining the concept of distribution and its place in marketing the author has presented the role of trade in Poland's economy. Then he discusses the channels of distribution, structure and organisation of retail and wholesale trade as well as...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jerzy Dietl
June 15, 1973
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Citation

Dietl, J. (1973a, June 15). Distribution system and its functioning in socialist economy with special reference to Poland. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/distribution-system-and-its-functioning-in-socialist-economy-with-special-reference-to-poland


Research papers

Market research and the regulated market

The realisation of the importance of the market and of market research is of relatively recent origin in the socialist Countries. The need had been shown even under the highly centralised system of a planned economy which relied mainly on 19 planning...

Catalogue: The European Marketing Research Review 1969
Author: Jeno Wilcek
August 1, 1969
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Citation

Wilcek, J. (1969a, August 01). Market research and the regulated market. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/market-research-and-the-regulated-market


Research papers

Market research in the European socialist countries

In a planned economy, market research is not only a means of market information used by producing and commercial enterprises, but is an indispensable factor for the formulation of plans for the national economy and for supervision of the fulfilment...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Laszlo Szabo
June 15, 1973
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Citation

Szabo, L. (1973a, June 15). Market research in the European socialist countries. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/market-research-in-the-european-socialist-countries