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Research papers

Understanding consumer behaviour

Years of experience with market research led to some key questions, especially those related to information delivery, that could be used in a tactical as well as in a strategic way.The second challenge was to define information and customer needs in...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Luiz Fernando Goes, Sonia Bittar
October 24, 2004
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Citation

Goes and Bittar (2004a, October 24). Understanding consumer behaviour. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/understanding-consumer-behaviour


Research papers

Women of Brazil

This paper covers a deep study on feminine nuances both in urban Brazilian nuclei and in root communities (aboriginal, black, riparian, from the inland and the Amazon). For that purpose, it developed a new way of investigation that seeks to study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Oriana Monarca White
October 24, 2004
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Citation

White, O. M. (2004a, October 24). Women of Brazil . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/women-of-brazil-


Research papers

Cool

Having followed the implementation of a project conducted in eight European countries under the coordination of Research International UK which identified cool brands in six product categories, we decided on a similar project in order to understand...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Paulo Carramenha, Helena Palla, Paula Felice
October 24, 2004
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Citation

Carramenha, Palla and Felice (2004a, October 24). Cool. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/cool


Research papers

"I like it"... Whatever that means

This paper discusses the discipline known as Sensory Evaluation and the importance it gives to language, be it to understand the consumer's spontaneous thinking or to explain perceivable product characteristics. The paper also addresses how these two...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Daniel L. Pedrero
October 24, 2004
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Citation

Pedrero, D. L. (2004a, October 24). "I like it"... Whatever that means. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/-i-like-it-whatever-that-means


Research papers

Latin American trends: Local societies, local consumption and global brands

The paper suggests the key is building a common internal vision within the company: understanding and processing the regional marketplaces through intense interaction between research and strategic planning at the company's top management levels.The...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 24, 2004
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Citation

Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands