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Research papers
TV re[defined]
In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for...
Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
October 1, 2015
Videos
Face to face but not eye to eye
The respondent of yesterday answered the phone, gave their time, and we were grateful. Todayâs panellist is paid for their views and we often mistrust their motives and data. What of tomorrowâs respondent? They will be on a mobile device...
Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
June 15, 2015
Research papers
Radio Latin frequency
What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Juan Chasan, Orlando Riebman, Pablo Cibella
Company: StatMark Group, S.A.
June 15, 2015
Videos
TV re[defined]
In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....
Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
June 15, 2015
Magazines
Research World (March-April 2015)
This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with...
Catalogue: Research World 2015
Author: ESOMAR B.V.
April 15, 2015
Research papers
'Power of laughter'
In 2012, Comedy Central undertook a major international study called âComedy Across Bordersâ. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...
Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier
Company: GfK
September 10, 2014
Research papers
The zero moment of memory
This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 17, 2014
Videos
