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Research papers

An empirical approach to brand-switching

The number of people who buy two particular brands in a given time period does not depend on the brands as such but only on the numbers of people who buy each brand and on a general constant. The constant varies by product-field and by the length of...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg
November 1, 1968
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Citation

Goodhardt and Ehrenberg (1968a, November 01). An empirical approach to brand-switching. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-585


Research papers

Pack-size rates of purchasing

The present paper describes new relationships which are in fact mostly very simple: Certain rates of buying are more or less constant across different brands and pack-sizes, and this holds for different product fields and for different lengths of...

Catalogue: ESOMAR Congress 1968
Author: Andrew S. C. Ehrenberg
June 15, 1968
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Citation

Ehrenberg, A. S. (1968a, June 15). Pack-size rates of purchasing. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/pack-size-rates-of-purchasing


Research papers

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
Companies: Sentient Decision Science, Amazon
January 1, 1970
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Citation

Sprague, Evans, Reid and McCandless (1970a, January 01). Audio Alchemy. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/audio-alchemy