Resources Library by ANA

Added value information

The needs of FMCG manufacturers and retailers require that suppliers of information for marketing decision support take an integrative perspective to what to offer to their market. After discussing the different ways that can be used in looking at a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Antonie Luijten, Peter Kempe

Company: GfK

February 1, 1997

Panel survey

The current paper describes the development of purchasing and income panel survey from a basic households’ economic information source to a complex, model-based test panel. Great importance has been attached to the advantages of a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Jaano Inno

Company: KANTAR TNS Malaysia

February 1, 1997

Advertising exposure and advertising effects

The paper describes a proprietary modeling process which has been used to isolate advertising effects of a short-term nature and to document long-term effects. Many of the findings of this work are congruent with the findings of John Philip Jones,...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: James F. Donius, Michael von Gonten

November 11, 1996

How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data

In the first place, traditional evaluations of trade promotions provide a weekly view of the sales volume influenced by promotion activities. The use of scanning data permits to exactly quantify the sales volume which is generated by promotion. By...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Klaus Brüne

Company: Nielsen

June 15, 1995

Household-portfolios of micro economic behaviour in post communist societies

This paper is analysing the micro-economic behaviour of households in seven post- Communist societies: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Belarus and Russia. The first chapter of the paper is describing the structure and the...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Christian W. Haerpfer, Heinz J. Zeilhofer

April 1, 1995

Economic conditions of Polish households 1987-1993

In our paper we focus on the economic situation of Polish families observed in the consecutive waves of the household budget data collected by the Central Statistical Office within the period of 1987 - 1993. The available data put various limits on...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Brunon Gorecki, Marian Wisniewski

April 1, 1995

Random individual samples within households or how inadequate methodologies lead to a waste of time and money

This paper demonstrates that those random procedures for selecting individuals in households will lead to enormous shortcomings in the representativeness of the individual sample while the agencies will need a second or third wave to obtain a minimum...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Theo Hess

Company: NIPO

September 1, 1994

Audience estimates and stability

Audience estimates derived from data collected from meter households are provided daily and also cumulated over successive days to provide weekly, monthly, quarterly and annual audience estimates. The same estimates can be used to estimate change...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Ed A. Schilimoeller

Company: Nielsen

June 15, 1992

A data bank about the functioning of one urban area commercial appliance (French)

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Michel Watel

June 15, 1989