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Research reports

Pre-packed pastry

This research was undertaken to provide a guide to the relative acceptability of five pastry types in five different conceptual states in six different forms of packaging. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Pre-packed pastry. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/pre-packed-pastry


Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research report on a new Walnut Whip multipack. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-a-new-walnut-whip-multipack


Research reports

Qualitative research on new packs for Manikin and for Manikin Mild

The research objectives were: 1. To examine attitudes towards Manikin and thecurrent Manikin pack;2. To obtain responses to a number of variants of the Manikin pack;3. To explore reactions to the concept and thesmoking qualities of a long slim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on new packs for Manikin and for Manikin Mild. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-packs-for-manikin-and-for-manikin-mild


Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973
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Citation

, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/communications-testing--new-label-designs


Research reports

Project Venus

Previous research on the Venus project discloseddisadvantages of the sachet method of packaging andpresenting the product. Research has emphasized theimportance of family usage, and in this context, therehas been consumer criticism of the sachet. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Project Venus. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/project-venus


Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975
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Citation

, C. (1975a, July 29). Homepride cook-in-sauces. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/homepride-cook-in-sauces


Research reports

Qualitative research into new range pack designs for Three Wishes

Elida has submitted two new pack designs for theThree Wishes range which comprises foam bath antiperspirants in aerosol and roll-on forms,talc, and soap. Three variants will be developed. The specific objectives of the research were asfollows:1....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into new range pack designs for Three Wishes. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-new-range-pack-designs-for-three-wishes


Research reports

Qualitative research into Bandit packaging

UB wishes to introduce new packaging for Bandit. The research was therefore required to investigateconsumer reactions to two different packagingideas, one of which has two colour options, witha view to guiding the decision as to which kindof design...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into Bandit packaging. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-bandit-packaging