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Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Qualitative research on Project Starky. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-starky


Research reports

Project Rabbit

On 20th September 1977, a 'Think Tank' was heldwith Heinz/Agency management. The objectiveswere to identify snack ideas (areas or rough productrecipes) that are considered likely to achievereasonable success in the short-term and largepotential in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Project Rabbit. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/project-rabbit


Research reports

Easy tear dressing strip

Tear-Strip is a new product development inDressing Strips. It is in strip form and canbe torn by hand as required, instead of usingscissors, as with current plastic or fabricdressing strips.At this stage, a prototype product has beendeveloped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Easy tear dressing strip . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/easy-tear-dressing-strip-


Research reports

Project Sparkle

Following Creative Research into Toothpastemotivations and attitudes (February 1977)eight concepts have been developed in illustratedconcept board. The general objectives of this stage of research wereto assess whether one or more of these product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Project Sparkle . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/project-sparkle-


Research reports

Qualitative research into two sorbet mix positioning

Previous qualitative research by CRAM ltd. demonstrated considerable interest in the concept of a sorbet mix although the '1920's' positioningwas not entirely appropriate.Two further positionings have now been developed which required consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into two sorbet mix positioning . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-two-sorbet-mix-positioning-


Research reports

Qualitative research into Heinz new product developments

An evaluation of the soft drinks market produced byDorland has suggested that there may be an opportunityfor Heinz to enter the market. Qualitative research was therefore required into thecarbonated drinks market in order to: 1. Explore current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into Heinz new product developments. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments


Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-the-concept-of-a-pre-wash-stain-remover-


Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Qualitative research into new product developments for potato enhancers. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-developments-for-potato-enhancers