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Pioche, A. (1992a, June 15). A definition of brand equity relying on attitudes and validated by behaviour. ANA - ESOMAR. Retrieved March 29, 2024, from
Prassek and Bloks (1991a, June 15). Both sides of the coin. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/both-sides-of-the-coin
Yesk, A. J. (1991a, June 15). The $800 billion gold mine. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-800-billion-gold-mine
Nava, C. (1991a, June 15). Setting the table in Italy. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/setting-the-table-in-italy
Rabier, J. (1991a, June 15). Young europeans and tobacco. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/young-europeans-and-tobacco
Hardie and Holmes (1991a, June 15). Duty free. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/duty-free
Ziegler, M. (1991a, June 15). How should we communicate with the over 50's on health and prevention?. ANA - ESOMAR. Retrieved March 29, 2024, from
Rabier, J. (1991a, June 15). Young europeans and tobacco (French). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/young-europeans-and-tobacco-french-
Schmidt, H. (1991a, June 15). The new man and his fragrance. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-new-man-and-his-fragrance