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Videos

Fusionovantion!

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Guy White, Jean-Marc Bolinger
November 11, 2018
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Citation

White and Bolinger (2018a, November 11). Fusionovantion!. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/fusionovantion-


Research reports

Exploratory research on artificial sweeteners

The research reported here is an exploratory investigation of users attitudestowards artificial sweeteners. In more detail the objectives were:1. To generate consumer vocabulary about artificial sweeteners;2. To provide background material which may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Exploratory research on artificial sweeteners. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/exploratory-research-on-artificial-sweeteners


Webinars

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020
Authors: Stephanie Eaddy, Elizabeth P. Morgan
Company: Market Logic Software
August 26, 2020
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Citation

Eaddy and Morgan (2020a, August 26). Transforming insights-driven planning at Coca-Cola. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/transforming-insights-driven-planning-at-coca-cola


Videos

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Nic Umana
Company: Mars Wrigley
June 18, 2020
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Citation

Umana, N. (2020a, June 18). Reaching consumers in the digital moments that matter. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/reaching-consumers-in-the-digital-moments-that-matter


Research reports

Psychological group research into jams and preserves for C.W.S. Ltd

The purpose of this research is to elicit and to describe the factors which influence Co-op shoppers in their decision to purchase a particular brand of preserve. More specifically, the objective is:1. To discover which brand of preserve are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Psychological group research into jams and preserves for C.W.S. Ltd. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/psychological-group-research-into-jams-and-preserves-for-c-w-s-ltd


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Videos

Giving control of your history to participants

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ángeles Rodríguez, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
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Citation

Rodríguez and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/giving-control-of-your-history-to-participants-10729


Research reports

Qualitative research on chesswood creamed mushrooms

Creamed mushrooms are of increasing importance within thecanned mushroom sector, and information is required onconsumer attitudes and usage of creamed mushrooms. Thebasic objectives of this research were to provide aqualitative 'model' of usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on chesswood creamed mushrooms. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-chesswood-creamed-mushrooms


Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
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Citation

, C. (1972a, August 01). Qualitative research on four new count lines . ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-four-new-count-lines-butter-crisp-etc-