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Research papers

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982

Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983

Research papers

Unsolved problems in media planning and media research and their interaction

If there is one field of research where misunderstandings are plentiful, than it is in the field of multi-media A.I.R. research intended for the media planning function. The basic problem is that a medium has to tell its prospective customers, what...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Benno Stoppelman
June 15, 1984

Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Rolf Speetzen
June 15, 1986

Research papers

Aided recall media research

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959

Research papers

New opportunities for print vehicles

At the end of 1993, Audipress, the Italian national readership institute, launched an experimental survey which, in addition to the main focus of the survey, readership habits, also examined general buying habits. The results have been available...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Luisa Pogliana
November 11, 1996

Research papers

Magazine reader involvement improves ROI

The Involvement Index, presented at WAM 2002, has been embraced as a breakthrough, enabling qualitative data to be effectively incorporated into the planning and buying process and sparking debate over the best ingredients for the Index, along with...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Author: Britta C. Ware
June 19, 2003

Research papers

Print and the online world

In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.This paper explains why this new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Raymond Ross, Irena Petric
June 15, 2004

Research papers

Problems of joint sponsored readership survey in France

In France, each year a National Readership survey is conducted under the sponsorship of the Centre d'Etudes des Supports de Publicite (CESP). The CESP is a private association of about 200 members who are either Advertisers, Advertising Agencies or...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Michel Agostini
June 15, 1972