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Research reports

Setlers assesment of Scottish test relaunch material

In late May 1975, a reformulated version of Setlers wasintroduced into Scottish Test Market with the aim ofboosting Setlers sales and taking sales from other brandson the market, notably Rennies. The product had a differentflavor and packaging from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Setlers assesment of Scottish test relaunch material. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/setlers-assesment-of-scottish-test-relaunch-material


Research reports

Qualitative research on s 6 advertising

The product will be launched in test market in Tyne-Teesin September 1978. The objectives of the research reported here were toexamine the concept as represented by a finished DP'spress advertisement bound into a woman magazine, amongst target users.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1978
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Citation

, C. (1978a, April 03). Qualitative research on s 6 advertising. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-s-6-advertising